Terms of Service

1. What we do

Beat It ("we", "us") is a form-filling and sending service. We prepare the paperwork — for a Penalty Charge Notice (PCN) or private parking ticket, including a professionally written appeal letter — from what you tell us and the documents you give us. You check it and tap send. Where we can send it (by email, or through the council’s own website), we send it in your name, on your instruction. Where we can’t (for example a council that only takes post), we prepare it for you to send.

We don’t argue the case as your representative, and we don’t give legal advice. We are not a law firm. At an independent tribunal you register and submit the appeal yourself; we prepare it.

2. Pricing

• Free scan: Uploading your ticket and receiving an AI-generated assessment of your ticket is completely free, with no account required.
• General public (subscription): £3 per quarter per vehicle, billed every 3 months. A £3 success fee per appeal is charged only when an appeal succeeds. For individuals and households. There is no per-appeal entry fee — filing is included for as long as the subscription is active.
• Fleet account: £1 per vehicle per month — billed monthly for fleets of 50 or more vehicles, £3 per vehicle every quarter below that. A £3 success fee per appeal is charged only when an appeal succeeds. For working fleets. Idle vehicles auto-pause after 90 days without a ticket, so you never pay for an unused month, and resume automatically on the next fine.
• If you don't win, no success fee is charged — ever.

Beat It Ltd is not currently VAT registered, so no VAT is charged and the price shown is the price you pay. Billing is handled by Stripe.

3. No guarantee of success

We do not guarantee that your appeal will be successful. Appeal outcomes depend on the individual circumstances of each case, the issuing authority, and factors outside our control. Past outcomes are not indicative of future results.

Our AI tells you, in words, which grounds may apply to your ticket based on the information you provide. It does not give a percentage or a probability of success, and it is not a promise.

4. Your responsibilities

You agree to:

• Provide accurate and complete information about your ticket and circumstances.
• Not submit fraudulent, misleading, or fabricated information.
• Ensure you are the registered keeper, driver, or an authorised representative of the vehicle in question.
• Inform us promptly if you settle or pay the ticket independently after an appeal has been submitted.

Providing false information may invalidate your appeal and could constitute fraud. We accept no liability for consequences arising from inaccurate information you provide.

5. Refund policy

• Subscription (£3 per quarter per vehicle for individuals; £1 per vehicle per month, billed monthly, for fleets of 50 or more vehicles): If you have not asked us to generate any appeal letter, you may cancel within 14 days of the charge and we will refund that billing period in full — your statutory right under the Consumer Contracts Regulations 2013. Once an appeal letter has been generated, or once those 14 days have passed, that billing period is non-refundable. You can cancel at any time to prevent future charges; cancellation takes effect at the end of the current billing period — the quarter on an individual subscription or a fleet of fewer than 50 vehicles, the month on a fleet of 50 or more.
• Success fees (£3 on any subscription): Only charged when your ticket is confirmed as cancelled. Non-refundable, as they correspond to a confirmed outcome delivered. If a ticket we handle is cancelled, the success fee is charged automatically to the default payment method on your billing account. On a personal plan started from 4 October 2026, that is the card you subscribe with, or a payment method you later set as your default in the billing portal. On a fleet plan, it is the default payment method on your organisation's account: the card you subscribe with, unless your organisation already has a default payment method saved, and you can change it in the billing portal. If there is no default payment method on your account, the fee is not taken automatically.

6. Sending in your name

When you tap send — on any plan — you instruct Beat It to send the appeal we prepared, in your name, using the details you provide: where we can send it (by email, or through the council’s own website), we send it on that instruction. Where we can’t (for example, a council that only takes post), we do not send it — you send the appeal we prepare, in your own name.

We are not legal advisors. Nothing on this website or in any appeal letter we generate constitutes legal advice. If you have a complex legal dispute relating to a parking ticket, you should seek independent legal counsel.

We don’t argue the case as your representative. Sending on your instruction is limited strictly to the appeal process and does not extend to court proceedings, tribunal representation, or any other legal matter.

7. Cancellation

You may cancel your subscription at any time from your account settings or by emailing us at support@usebeatit.com. Appeals already in progress will be tracked through to a decision at no extra charge.

8. Limitation of liability

To the extent permitted by law, Beat It shall not be liable for any indirect, incidental, or consequential damages arising from your use of the service, including unsuccessful appeals or enforcement action by parking authorities.

Our total aggregate liability to you shall not exceed the total amount you have paid to us in the 12 months preceding the event giving rise to the claim.

9. Changes to the service

We reserve the right to modify pricing or service features with reasonable notice. Material changes to pricing will be communicated by email at least 30 days in advance.

10. Governing law

These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

11. Not legal advice

Beat It is a form-filling and sending service. Nothing on this platform constitutes legal advice, legal representation, or creates a solicitor-client relationship. Appeal letters generated by Beat It are not tailored legal opinions. For complex legal disputes you should consult a qualified solicitor or legal professional in your jurisdiction.

Beat It operates in England and Wales only. We do not currently take tickets from Scotland, Northern Ireland, the Republic of Ireland or the United States.

12. Intellectual property

All content, software, algorithms, databases, appeal templates, knowledge bases, design, and trademarks on this platform are the exclusive property of Beat It and are protected by copyright law, database rights, and other intellectual property laws in England and Wales and internationally.

You may not copy, reproduce, distribute, scrape, reverse-engineer, or create derivative works from any part of the Beat It platform without express written permission.

© 2026 Beat It. All rights reserved.

13. Contact

Questions about these terms? Email us at support@usebeatit.com.