Terms of Service

1. What we do

Beat It ("we", "us") provides an AI-powered parking appeal service. We analyse your Penalty Charge Notice (PCN) or private parking ticket and generate a professionally written appeal letter based on UK parking law. Where the authority accepts appeals by email, we email it to them on your behalf. Where the authority uses its own online form, or requires the appeal by post, we prepare it and you submit it.

By using this service, you appoint Beat It as your agent for the sole purpose of submitting parking appeals to authorities that accept them by email. We are not a law firm and this is not legal advice. Beat It operates as a document preparation service, and as a submission agent only where the authority accepts email.

2. Pricing

• Free scan: Uploading your ticket and receiving an AI-generated win-probability assessment is completely free, with no account required.
• Individual (pay-as-you-go): £3.60 entry fee to file a single appeal, plus a £8.40 success fee charged only if the council or operator confirms your ticket has been cancelled. No subscription required.
• General public (subscription): £3.60 per quarter per vehicle (£1.20 per vehicle per month, billed quarterly). A £3.60 success fee per appeal is charged only when an appeal succeeds. For individuals and households.
• Fleet (100 or more vehicles): £3 per quarter per vehicle. A £2 success fee per appeal is charged only when an appeal succeeds. For working fleets. Idle vehicles auto-pause after 90 days without a ticket, so you never pay for an unused quarter, and resume automatically on the next fine.
• If you don't win, no success fee is charged — ever.

All prices include VAT where applicable. Billing is handled by Stripe.

3. No guarantee of success

We do not guarantee that your appeal will be successful. Appeal outcomes depend on the individual circumstances of each case, the issuing authority, and factors outside our control. Industry data suggests 40–60% of well-argued appeals are successful, but past outcomes are not indicative of future results.

Our AI provides an assessment of your likely success based on the information you provide. This is an estimate, not a promise.

4. Your responsibilities

You agree to:

• Provide accurate and complete information about your ticket and circumstances.
• Not submit fraudulent, misleading, or fabricated information.
• Ensure you are the registered keeper, driver, or an authorised representative of the vehicle in question.
• Inform us promptly if you settle or pay the ticket independently after an appeal has been submitted.

Providing false information may invalidate your appeal and could constitute fraud. We accept no liability for consequences arising from inaccurate information you provide.

5. Refund policy

• Pay-as-you-go (£3.60 entry): Non-refundable once the appeal letter has been generated. Generation is the point the service is delivered, and it applies whether we email the appeal for you or you submit it yourself. We refund the entry fee if no letter was ever generated — for example, due to a technical fault on our side.
• Subscription (£3.60 per quarter per vehicle): If you have not asked us to generate any appeal letter, you may cancel within 14 days of the charge and we will refund that quarter in full — your statutory right under the Consumer Contracts Regulations 2013. Once an appeal letter has been generated, or once those 14 days have passed, the quarter is non-refundable. You can cancel at any time to prevent future charges; cancellation takes effect at the end of the current billing quarter.
• Success fees (£8.40 / £3.60 / £2 per win, by plan): Only charged when your ticket is confirmed as cancelled. Non-refundable, as they correspond to a confirmed outcome delivered.

6. Agency disclosure

When you use Beat It to appeal — on any plan, including pay-as-you-go — you authorise Beat It to act as your agent for the specific, limited purpose of submitting parking appeals to authorities that accept email. On that channel we will communicate with the authority on your behalf using the details you provide. Where the authority uses its own online form, or requires the appeal by post, we do not submit for you — you submit the appeal we prepare, in your own name.

We are not legal advisors. Nothing on this website or in any appeal letter we generate constitutes legal advice. If you have a complex legal dispute relating to a parking ticket, you should seek independent legal counsel.

Our authority to act as your agent is limited strictly to the appeal submission process and does not extend to court proceedings, tribunal representation, or any other legal matter.

7. Cancellation

You may cancel your subscription at any time from your account settings or by emailing us at support@usebeatit.com. Appeals already in progress will be tracked through to a decision at no extra charge.

8. Limitation of liability

To the extent permitted by law, Beat It shall not be liable for any indirect, incidental, or consequential damages arising from your use of the service, including unsuccessful appeals or enforcement action by parking authorities.

Our total aggregate liability to you shall not exceed the total amount you have paid to us in the 12 months preceding the event giving rise to the claim.

9. Changes to the service

We reserve the right to modify pricing or service features with reasonable notice. Material changes to pricing will be communicated by email at least 30 days in advance.

10. Governing law

These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

11. Not legal advice

Beat It is a document preparation service, and a submission agent only where the authority accepts email. Nothing on this platform constitutes legal advice, legal representation, or creates a solicitor-client relationship. Appeal letters generated by Beat It are based on publicly available parking law and statistical patterns — they are not tailored legal opinions. For complex legal disputes you should consult a qualified solicitor or legal professional in your jurisdiction.

This applies in all countries where Beat It operates: the UK and Ireland. (The United States is not currently served — paused 2026-07-28.)

12. Intellectual property

All content, software, algorithms, databases, appeal templates, knowledge bases, design, and trademarks on this platform are the exclusive property of Beat It and are protected by copyright law, database rights, and other intellectual property laws in England and Wales and internationally.

You may not copy, reproduce, distribute, scrape, reverse-engineer, or create derivative works from any part of the Beat It platform without express written permission.

© 2026 Beat It. All rights reserved.

13. Contact

Questions about these terms? Email us at support@usebeatit.com.