Privacy Policy

Last updated: 30 April 2025

Who we are

Beat It ("we", "us", "our") operates the website at usebeatit.com. We provide an AI-powered UK parking appeal service. We act as your agent when submitting appeals to parking operators and local councils on your behalf.

For privacy queries, contact us at privacy@usebeatit.com.

What data we collect

  • Account information: Your name and email address when you sign up.
  • Ticket details: Penalty Charge Notice (PCN) numbers, issuing authority, date and location of the alleged contravention, vehicle registration, and any photos you upload of the ticket or scene.
  • Payment information: Billing details handled securely by Stripe. We never store your card number — only a tokenised reference.
  • Communications: Any correspondence related to your appeals, including council responses forwarded to us via our appeal email addresses.
  • Usage data: Basic analytics (pages visited, session duration) to help us improve the service. No cross-site tracking.

How we use your data

  • Generating personalised appeal letters based on your ticket details.
  • Submitting those letters to the relevant parking operator or local authority.
  • Sending you email updates about your appeals and account.
  • Processing your subscription and any success fees via Stripe.
  • Improving the accuracy of our AI models using anonymised, aggregated appeal data.
  • Complying with legal obligations if required.

We do not sell your data. We do not use it for advertising.

Third-party services

We use the following trusted third parties to operate the service:

  • Supabase — database and authentication. Hosted in the EU.Privacy policy ↗
  • Stripe — payment processing. PCI-DSS compliant.Privacy policy ↗
  • SendGrid / Twilio — transactional emails (appeal confirmations, decisions).Privacy policy ↗
  • OpenAI — AI model used to generate appeal letters. Ticket data is sent to OpenAI as part of this process. OpenAI does not use API data to train models.Privacy policy ↗

Data retention

We retain your appeal records for 2 years from the date of submission. This allows us to track outcomes and support any escalation to POPLA or independent adjudicators. Account data is retained while your account is active. When you delete your account, we remove your personal data within 30 days, except where we have a legal obligation to retain it.

Your rights (GDPR)

Under UK GDPR, you have the right to:

  • Access — request a copy of the personal data we hold about you.
  • Rectification — ask us to correct inaccurate data.
  • Erasure — ask us to delete your data ("right to be forgotten").
  • Restriction — ask us to limit how we use your data.
  • Portability — receive your data in a machine-readable format.
  • Object — object to how we process your data.
  • Withdraw consent — at any time, where processing is based on consent.

To exercise any of these rights, email privacy@usebeatit.com. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) ↗.

Cookies

We use only essential session cookies to keep you logged in. We do not use tracking or advertising cookies. No cookie banner required — because there's nothing to consent to.

Changes to this policy

We may update this policy from time to time. We will notify you by email if we make material changes. The latest version is always at usebeatit.com/privacy.

Contact

Questions? Email us at privacy@usebeatit.com.