Your drivers shouldn't
be writing appeal letters
Beat It scans every Penalty Charge Notice your fleet receives, generates a POFA-grade appeal in 30 seconds, and sends it for you where the council takes email. You pay £1 per month per vehicle — billed £3 quarterly, or monthly once you pass 50 vehicles — plus a win fee only on cancelled tickets: £3 a ticket, whatever the size of your fleet. Nothing more if we lose.
No success, no fee. Cancel anytime. Built on POFA 2012, TMA 2004 and the BVRLA code.
£128
Average UK PCN cost
If it stands.
45 min
Per appeal, in-house
Letter, postage, follow-up. We do it in 30 seconds.
40–60%
Industry-wide cancellation rate
Pricing that scales with your fleet
Simple pricing — £1/month for everyday drivers, or £1/month per vehicle for fleets. Everyday drivers are billed £3 per quarter; fleets of 50 or more vehicles are billed monthly. The win fee is £3 per cancelled ticket on every plan, whatever the size of your fleet. Win fees are only ever charged on tickets we actually win.
Beat It Ltd is not currently VAT registered, so no VAT is added to any plan — the price shown is the price charged.
General public
Personal · 1–99 vehicles · Everyday drivers who want always-on cover
billed £3 quarterly · + £3 win fee
- Always-on — every PCN appealed automatically
- Outcome notifications as cases resolve
- POFA / TMA / BVRLA built in
- No win fee if you lose — the win fee is only on cancelled tickets
- Cancel anytime
Fleet
100+ vehicles · Working fleets, rentals, leasing
billed monthly · + £3 win fee
- One dashboard across every vehicle
- Bulk onboarding via API & CSV
- Team roles & access control
- CSV export for finance
- Auto-pauses idle vehicles — never pay for an unused month
What fleet managers stop doing on day one
Scanning the post for new PCNs every Monday
We auto-detect from a photo and start the clock.
Chasing drivers for "what actually happened"
Drivers tap a few questions in the app — done.
Writing the same loophole letter 50 times
2,267 legal grounds, the right one picked per case.
Posting cheques to clear "easier to just pay" tickets
Half the wins would have been paid otherwise.
Manually tracking the 28-day appeal deadline
We track every deadline and submit on time.
Telling the boss "we paid most of them"
You'll be telling them you won 50% instead.
Built on real UK parking law
Beat It is not a "we'll write a stern letter" service. Every appeal cites POFA 2012 Schedule 4, TMA 2004 s.73, BVRLA fleet/lease provisions, and the relevant TSRGD signage regulations where applicable. The same legal engine that wins individual appeals scales across your whole fleet.
Ready to stop paying tickets?
We open fleet accounts one at a time, so every customer gets set up properly. Tell us about your vehicles and we will take it from there. No contracts, cancel anytime.
Or get the app